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Cost per thousand impressions: (spend / impressions) × 1000. Reads how expensive the audience is to reach.
Metrics sandbox
Nothing here is sent anywhere — change a number and the seven metrics below recompute in your browser. Each one shows the formula with your figures in it, so you can watch which levers actually move it.
Start from a scenario
Your numbers
Drag a slider, or type an exact value.
What share of revenue is left after the cost of what you sold. Breakeven ROAS is derived from this.
Derived metrics
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Clicks divided by impressions. The cleanest read on whether creative and offer are relevant.
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Spend divided by clicks — the joint result of CPM and CTR.
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Conversions divided by clicks. Moves with landing page, offer and traffic quality, not with bidding.
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Spend divided by conversions. An outcome of CPC and CVR — never a lever you set directly.
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Revenue divided by ad spend. Meaningless without knowing your breakeven point.
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1 / gross margin. The only ROAS benchmark that means anything for your business.
These figures are yours alone — everything is calculated in your browser and nothing is stored or sent. The definition and the linked source on each card come from the feature index.