The Playbook
Prompts built like systems, not tricks. The exact prompts powering performance marketing, AI agents, and automation workflows at mahmoudfathy.net.
Two Ways to Use AI in Your Business
🔴 Ad-hoc prompting
- • Generic output that sounds like everyone else
- • Hallucinated numbers in reports
- • Prompts that break when inputs change
- • Each team member reinventing the wheel
How long before your AI output stops feeling like an edge?
🟢 Engineered prompts
- ✓ Outputs tied to your ICP, your offers, your numbers
- ✓ Variables for placeholders instead of copy-paste edits
- ✓ Battle-tested across ChatGPT, Claude, Gemini
- ✓ Same quality whether you run it at 10 AM or 11 PM
Pick the Engine you are building
Performance Marketing
Prompts that tie campaigns to revenue — attribution, creative analysis, ROAS diagnostics.
Landing Page Hero Rewriter — From 'Awareness' to 'Action'
Paste your current hero section and the ad creative driving traffic to it. Get back three hero rewrites graded against message-match, specificity, and CTA …
Meta Ad Diagnostic — Why This Set Isn't Converting
Paste an underperforming Meta ad set's creative, audience, and 7-day metrics. Get back a structured diagnosis isolating whether the bottleneck is offer, creative, audience, …
The Account Audit Prompt: Find Where Your Paid Media Is Leaking Revenue
Diagnose structural waste in your paid media setup. Stop throwing budget at broken systems and identify exactly where your ad spend is leaking before …
AI Agents
Prompts for 24/7 lead qualification, conversational flows, objection handling, and booking.
Coming soon
New prompts are being battle-tested.
Automation
Prompts that power follow-ups, reporting, data routing, and workflow execution.
Coming soon
New prompts are being battle-tested.
Strategy & Diagnostics
Meta prompts for audits, gap analysis, and the kind of thinking we do on the Strategy Call.
ICP Extraction from Sales Call Transcripts
Paste 3-5 closed-won and 3-5 closed-lost sales call transcripts. Get back a data-grounded ICP definition: the language they use, the trigger event that drove …
Funnel Diagnostic Interview — Find the Real Bottleneck in 12 Questions
A structured self-interview that walks you through your own funnel, layer by layer, and surfaces where the leak actually is. Built from the same …
Want these deployed in your stack?
Prompts are the starting point. The system around them — the ad account, the agents, the automations — is what compounds. Let's map yours in 20 minutes.